Shlomo Benartzi gives a talk about Behavioral Finance.
http://www.mentalfloss.com/blogs/archives/90920
Did you know that the average American household spends $1000 a year on LOTTERY TICKETS? When Shlomo asks his audience who spent that much, no one raised their hand. So it is likely that many low income households are spending more than $1ooo annually on tickets!
He talks about a few things that influence us and make it difficult to save money. One of the most interesting to me was the calling out of how we emotionally react to saving. We view it as a loss.
We are all familiar with the afterglow of immediate gratification, but exposing savings as it’s depressing flipside is an eye opener. Has the proliferation of items that we can instantly acquire made savings all that much more painful? Of course it has.
He talks about monkeys and apples in this lecture. What he is referring to is a study that was recently published in the magazine Mental Floss. Researchers had taught Capuchin monkeys to use metal washers as money. They set up several scenarios with the monkeys some where they would receive a bonus piece of fruit with their purchases etc. The monkeys quickly learned to buy from the seller that inconsistently threw in a bonus. When the opposite happened the monkeys went from happy risk takers to serious conservative buyers.(http://www.mentalfloss.com/blogs/archives/90920)
Too often, money is seen as an intellectual pursuit but it is obvious that the way we utilize it is profoundly affected by emotion. If we can see our own emotional reactions and analyse them before we take action, it is likely that we will make more balanced decisions.
Pragmatic solution as I see it? Set up an auto withdrawl into a savings or investment account. If you are particularly motivated, save/invest a percentage of your income at the end of every month.
Clarity,
Karen
